Decreasing the bounce rate of Stay Online's website through a responsive redesign ✨

Creating a plan to decrease mobile bounce rate

Stay Online is a manufacturer and distributor of a wide selection of power cords and cables for the data center, power infrastructure and industrial markets. Stay Online’s e-commerce website, launched in 1997, had not changed to be compliant with best practices introduced with HTML5.

The Problem: 🤔
Many users did not make or complete purchases. These users included a very high percentage of users from mobile devices.

The Plan: 💡
Redesign the existing website, focusing on responsive design and maintainable code. There was a potential to capture more users by making the web experience accessible. Responsive design was not an easy sell to management. Data-driven design through analytics would be used to get the pitch approved.

The starting rate: 👎 about 85% of mobile users leave
The goal: 👌 fewer than 50% of mobile users leave