Launching Stay Online's global product website with information architecture in mind
- Date:
- February - May 2017
- Skillset:
- UI Design, User Research, Information Architecture, Frontend Technology
Creating a plan to help online consumers find products easily & globally
In 2015 Stay Online made the transition from a U.S. business to an international one. Stay Online wanted a dedicated website to funnel in EU-specific orders before launching an integrated language and country-selection site in the future.
The Problem:
Sales team members expressed difficulties handling customer satisfaction for international orders through the current website. International customers expressed frustration with U.S.-centric site content and often left their shopping carts at the shipping stage of checkout.
Key takeaways and project outcomes:
- The website saw improved search efficiency over the A/B testing and launch period through the use of categories
- Optimized keywords increased efficiency in finding products via search
- Category changes were implemented without negatively affecting the U.S. database (the plan was to merge category changes over to the U.S site)
- The site was released on a very short timeline. I learned a lot from leading this project, both about global standards but also how to properly manage multiple teams.
“Our websites are much better as a result of her work.”
- Brian Futrell, Web Developer at Stay Online